Small But Mighty, An Effective Tri-fold Brochure Has Many Uses
One of the more common items businesses need is a simple tri-fold brochure, used for networking, direct mail, or marketing in any situation. It’s ideal for trade shows, sales calls, and referral partners, as a first step in developing their trust in your credibility and expertise.
An effective tri-fold will focus on your target audience, and condense benefits to provide the greatest impact.
The goal is to introduce your products or services, show you understand the prospect’s challenges, and include a call to action, for easy follow up.
Because businesses aren’t always in the ‘buy now’ phase of the sales cycle, it’s important to provide a quick resource as a reminder for when they’re ready.
By providing a website link to a special report, or ‘more information’ request, you may be able to build your email list, generate a personal contact, provide a qualified lead to your sales team, and in general, move the sales process forward.