Adopting a Sales Enablement platform is a strategic process that equips your sales teams with the information they need to work with prospects and close deals most effectively.
Especially with the growth of ‘virtual’ presentations and sales contacts, it’s important to have a library of tools and resources to help your sales professionals move their prospects to the buying stage of their relationship.
With more online access to research multiple competitors, 74% of buyers say their selection was based on which provider clearly added value, and offered a positive customer experience.
Recent studies show that 42% of sales reps say they don’t have all the information they need before making a call; yet they spend an average of 440 hours per year, searching for the right content to share with their prospects. (Though that sounds hard to believe, it’s only a daily average of 1.75 hours researching, writing proposals, and crafting sales messages!)
Since 2017, there’s been a 343% growth in Sales Enablement adoption, with significant measurable performance results at all levels of tenure.
For new employees, a Sales Enablement onboarding process improves startup productivity by an average of 37% – or 3-4 months sooner than traditional training and preparation.
And for experienced sales professionals, 84% achieved their quotas, once the company adopted a Sales Enablement support platform.
We’ll work with you to create a custom platform that meets your specific needs.
Usually, it’s a combination of prospecting and follow-up email templates, prospecting phone call scripts, benefits positioning, objection handling, product one-sheets, competitive comparison sheets, and presentation materials, both PowerPoint and proposal formats that are most useful to sales teams.
The numbers are clear – building a comprehensive Sales Enablement support platform for your team is key to improving performance results and revenue.
Let’s talk today, to see which area will be most helpful for your team!
Source: Sales Enablement Statistics